My friend Sheldon Dennis of Fish Window Cleaning was the spotlight speaker at the H.E.B. Chamber leads group. He talked about just coming back from Glazer Kennedy Inner Circle 2-Day Dallas Bootcamp and what he learned. He learned that he knew what to do with leads, but he was shown what "The … [Read more...]
What Did Sheldon Dennis of Fish Window Cleaning Learn And How Will Make Me Money?
30 Seconds, That’s All you Got!
Good Day The other day, my chamber leads group did critiques of members' (those who wanted to) 30-second commercial presentations, also known as your elevator speech. While I was at Dan Kennedy's InfoSummit, I heard John Carlton explain how to develop an effective elevator speech to … [Read more...]
Small Business Special! Thanksgiving Weekend Offer
Here are Three Thanksgiving Weekend offers to help you get more customers to your business this holiday season. #1 - Full Color Flyer 8 1/2 x 11 - $.17 per side, no mininum. #2 - 2-Sided Full Color Self Mailer; printed, folded, tabbed, addressed and use of our bulk mail permit - $.41 per mailer, … [Read more...]
Be the pre-eminent choice in the mind of your customers.
Good Morning I'm working on a special presentation about the seven mistakes that small businesses make that prevent them from standing out from their crowded market and eliminating their competition to become the ONLY, pre-eminent choice in the mind of their customers. I came across a lot of … [Read more...]
Do It Again And Again And Again…..
Good Morning When planning what kind of advertising you will be doing, don't plan on doing it just once! You must do it multiple times. When you use direct mail, don't send out post cards, flyer or sales letter just once. Send another mailing to the same group 3-4 weeks later and then a 3rd 3-4 … [Read more...]
Why Cross
Good Morning Over 25 years ago, I read a book by Jeff Slutsky called "Streetfighting: Low-cost advertising/promotion strategies for your small business." This book not only helped me get a job, it also taught me a lot about retail marketing as I started working in retail. When I became a store … [Read more...]