Good Morning,My business coach and friend had a saying AATP (Always Answer The Phone!). He got his start coaching businesses in his niche industry after years building his own business in that industry. He did a lot of work with small one-person business owners, those who did all the work, so when … [Read more...]
Understanding Your Customer
April 7, 2022 by
Good Morning,A friend of mine is thinking about and doing the research to go into his third business. Right now he is running two businesses and is retired! As he was explaining the business to me, I could not understand who would use his services. I might use it once a year at most, but he needed … [Read more...]
Acting Quickly Wrongly
March 31, 2022 by
Good Morning ,I drive on the area freeways quite a bit. What I have been seeing lately is cars crossing very quickly from the far left-hand lane to far right-hand lane or from the right-hand lane to the left-hand lane. The worst is entering the exit lane just before the exit lane barrier or leaving … [Read more...]
Loss Leaders
March 24, 2022 by
Good Morning,Last week I wrote about marketing/promoting your business so you can thrive whether we are in a recession or in the time we are now in.Communication is key!Once you have worked your non-current and current customers and are ready to move forward acquiring new customers, you might want … [Read more...]
Recession Marketing
March 17, 2022 by
Good Morning,Happy St. Patrick's Day!I like to take a moment to wish everyone a very Happy St. Patrick's Day! This week a friend and client emailed me with a question. I thought I would share it and my answer with you.After the Covid crisis, I think we are entering a deep recession like the one in … [Read more...]
Just Promote Your Business
March 10, 2022 by
Good Morning , Driving around I notice quite a few personal vehicles promoting people's businesses. They have rear window lettering, door signs and partial wraps. Some have bumper stickers promoting their favorite political or social issue. I've even seen a commercial truck espousing someone's … [Read more...]
Boring Ads?
February 17, 2022 by
Good Morning ,This is the time of year when many businesses decide to get the word out about their products and services. As they are thinking and looking around for something to send out, they might use a graphic artist or more likely a template provided by whatever media they are using.By using … [Read more...]
Marketing Like A Political Candidate
February 10, 2022 by
Good Morning ,Earlier this week I was at the post office dropping off a mailing (bulk mail) for a client. As we were completing the paperwork, one then another and then finally a third mini van pulled up, fully loaded with political mail. The mailer had about 3 different candidates they were mailing … [Read more...]
