September 18, 2025

Tweak It

Good Day I'm having problems with one of the toilets in my home. I think there is stoppage in the pipe. I tried the plunger and it seemed to work a bit better. This morning it was not, so I tried the plunger a different way and it seems at this time to be flowing again. We'll see; I might have to … [Read more...]

Elements You Need Get Responses

Good Day The other day I got a very nice post card in the mail. It had nice graphics and colors and that's about it. The bullet point type was about 8 point type which was too small for my eyes. But the main thing I noticed or not noticed was that there was no strong call to action.  The call to … [Read more...]

Testimonials How To Use Them

Good Day Third party testimonials can add credibility to your business when used correctly. Most businesses do not use them properly, and it can do more harm than good. The elements of a good testimonial should include the person's full name, business if it's a business testimonial and the … [Read more...]

Need An Idea – Swipe File

Good Day Need a new way to promote your business? A headline or starting line for a sales letter or flyer? Idea for a Facebook or LinkedIn post? Where do you go to get inspiration? Friends, neighbors, family? Maybe, but you would be better off going to your swipe or idea file.  A swipe file … [Read more...]

Selfies and LinkedIn

Good Day The other day I was on LinkedIn, and I noticed that some people are using selfies as their profile photo. It might be OK for someone's personal Facebook page, but not for LinkedIn. LinkedIn is all about business, not what you are eating for dinner or what game you're playing. People … [Read more...]

Losing Prospects!

Good Day Contact First Name I have nothing against looking for a good deal or even price shopping; hey, I even clip coupons for my weekly grocery shopping! But one of the things I have learned over the years, and usually the hard way, is not to go cheap! You end up paying for it over and over … [Read more...]