January 11, 2025

Easy Way To Get More Sales , But You Won’t Do It!

I've taken a new approach when helping owners advertise/market their business. I will be real honest with them and tell them what they don't want to hear: If you want to get more sales, then you are going to have to spend money to get them. That means you have to be willing and able to do so. Also I … [Read more...]

Don’t Be Wimpy , Grow A Pair!

Good Morning Do you want your advertising to work, I mean really work? Do you want to get your customers to spend more money and do it more often? Then you need to make your ads bold and plainly to the point. Tell people why they should buy from you; give them a real reason.  Make it easy … [Read more...]

Integration of your media and make money

Good Morning My wife just completed the last of a series of on-line courses she needed in order to get her regular teaching certification. The course was Web2.0. For this course she had to create a blog, use Instagram, Pinterest, YouTube and a host of other web apps and connect them to her … [Read more...]

Save money and get customers

Good Morning Want to save some money? Do you send out newsletters, sales letters, flyers or maybe post cards to your customers and prospects? If you're not, why not? Do you send out 200 or more of them? If you do, then you can cut your postage in half. By sending your mail as Automation … [Read more...]

Stop Send Out Junk Mail

Good Morning The other day a letter came to my business. It had my company's name on it, but it was addressed to someone else. The name on it was someone I don't know. As if that were not bad enough, the sales letter assumed that the person it was addressed to was interested and wanted their … [Read more...]

Developing a better sales message

Good Morning Last week I wrote that you need to develop a profile or avatar of your best customer and multiply them. This week: your advertising message to these customers. When most businesses buy ads, they will let the person who's selling the ad and their graphics staff put together the ad. … [Read more...]