I got back from 4 days of learning a lot of new cutting-edge marketing, but they also reviewed a lot of old school marketing and sales. We do not have to always use the latest and greatest cutting edge whiz bang thing to get customers to our door. In most cases, going back to the basics and doing … [Read more...]
Eating, Drinking, Partying or Networking?
March 29, 2012 by
Last night I went to two after-hours networking mixers. Yeah, I know I'm a real party animal. Now as you know, the purpose of an after- hours mixer is to network, meet new people and maybe get some leads and ultimately business. It's not, as my good friend Mike Stammer used to say when we taught … [Read more...]
Professional or Opened?
March 22, 2012 by
I received a call a while back from a business owner who wanted to send out a sales letter to a group of prospects that the business had never contacted before (cold call). They wanted to use their standard company envelope, the one with their company logo and address as the return address, and they … [Read more...]
What Business Are You Really In
March 15, 2012 by
I was at my morning leads group. As most of you know, I don't do mornings, but this one group - Networkz - meets Tuesday morning at 8:30 am. at 1901 Central Dr., 6th floor conference room , Bedford (Wells Fargo Office Building). For more information go to www.networkz.biz. OK, so much for the … [Read more...]
Getting past the gatekeeper
March 1, 2012 by
I was talking with Kimberly Ball, who's with Documation, about her goal of getting new business. She is going after business that she has tried before with phone calls, emails and notes and gets no response. Now she is doing cold calls to these companies to find out who she needs to talk to. One of … [Read more...]
