January 10, 2025

Lead Magnets Which One?

Good Day Like everyone else, I need to keep my marketing funnel full. I do this through the use of lead magnets. Lead magnets are things I give away to people in order to get their name, company name and email or physical address (if I'm sending something to them through the mail). Currently, I … [Read more...]

What you can learn watching commercials

Good Day I was home early the other day. My back was still hurting and I was lying down watching the early local news. During the first commercial break the first ad up was for a very well known electrical company now advertising their new plumbing service. Near the end of the break the … [Read more...]

After the show

Good Day Tuesday, June 5, from 3 to 7 pm, I  had a booth at the HEB Expo, Hurst Conference Center, 1601 Campus Dr. I was on my feet most of that time and I wore the wrong shoes, not the comfy ones, but the ones that looked professional and hurt after 30 minutes. So why do I do it? It's a … [Read more...]

HEB Expo

Good Day This Tuesday, June 5, from 3 to 7 pm, I will have a booth at the HEB Expo, Hurst Conference Center, 1601 Campus Dr. This will be a great way to meet new people and businesses, plus you get to see me, and I always have great candy! This year the HEB Chamber moved the time. It used … [Read more...]

Talk & Communicate

Good Day I'm putting together a talk on the 7 Warning Signs of Lost Customer Syndrome. As I was writing it, I came upon #6 "You have not reached out to current or past customers in the past 6 months."  This got me thinking that a lot of businesses are killing themselves because of … [Read more...]

Clip & Save

Good Day   All your marketing materials whether on line or off line should include as many the following 13 most powerful words in the English language: You, Money, Guarantee, Love, Results, Proven, Safety, Free, Save, Easy, New, Health and Discovery. You should also include as many … [Read more...]