I've taken a new approach when helping owners advertise/market their business. I will be real honest with them and tell them what they don't want to hear: If you want to get more sales, then you are going to have to spend money to get them. That means you have to be willing and able to do so. Also I … [Read more...]
Don’t Be Wimpy , Grow A Pair!
March 13, 2014 by
Good Morning Do you want your advertising to work, I mean really work? Do you want to get your customers to spend more money and do it more often? Then you need to make your ads bold and plainly to the point. Tell people why they should buy from you; give them a real reason. Make it easy … [Read more...]
Media Mistake in Marketing Your Business
January 30, 2014 by
Good Morning For the past two weeks I've written about developing a profile of your best customers, finding more of them and sending your personalized message to them. Now, let's cover the last big mistake - media. You have to match the media to your audience. Let me say that again: Match … [Read more...]
You Got To Be The Lowest Price – Not!
December 12, 2013 by
If you have been in business for any length of time, you have gotten the call or visit from someone who tells you that your prices are too high and need to be lower if you want their business, because x business is lower and you need to be lower than them. Well, that has happened to me a number … [Read more...]
