January 15, 2025

How To Send An Effective Email

I'm at a marketing boot camp that ends today after 3 days, and then I will be spending 2 more days at a coaching mastermind meeting. Why? To learn real-world marketing techniques that work so that I can help you grow your business. One of the things I learned from Julie Nichoff of Constant Contact … [Read more...]

Is the S.M.A.R.T. System For Your Business

Last week I told you a little bit about the new system that I have put together for your business. The S.M.A.R.T. System helps businesses reactivate past customers, keep current customers and attract more new customers than you can handle. S.M.A.R.T. stands for Serial Marketing with Automated … [Read more...]

Reach out and Touch Someone The Correct Way

 I've been asked a number of time how often a business should contact its customers. We're not talking about announcing a sale or such, just general communications.  A business can lose anywhere from 20-50% of its customer base each year. Some of the population move every year, undergo a lifestyle … [Read more...]

Why & How Chambers Get You Business

I've been a member of a number of chambers of commerce since the early '90s. I have been on the board of directors of one chamber and am now on the board of another. So I know how chambers work. When I started my business in 1994, I had very little money, just over $1,000. One of the things I did … [Read more...]

Just do it, Please

It's January, and this is the week that most people give up on their New Year's resolutions. If one of your resolutions was to grow your business through one of only 4 ways to do it (get current customers to buy more often, get customers to spend more per visit, get new customers, and all of these … [Read more...]

Need More Customers? Then Go Back, Go Back!

We are now in the last month of the year. If you are a retailer, I hope you had a great Black Friday and sales are staying strong. For everyone else, I hope people are still needing you and all your business has not stopped for the next month because "it's the holidays" and all you hear is "we'll … [Read more...]