Good Day Last week I wrote about the letters I got from Bruce Lowrie Chevrolet and how they were all the same. Let me recap: Around December 27, I got a very cute and interesting sales letter from Kelly Peterson of Bruce Lowrie Chevrolet in Fort Worth. It was a form letter, but it was in … [Read more...]
You that you have at least one.
January 4, 2018 by
Good Day Happy New Year and welcome to 2018! Most people plan out their New Year's resolutions the day before or on New Year's Day, just like they plan out what what they want to do with their business. Maybe that's why I see ads for weight loss, exercise equipment and January sales! I also … [Read more...]
Branding or ROI
November 9, 2017 by
Good Day A friend called me yesterday and said he needed some help. His company was going to send out welcome post cards to new businesses in the area. A great way to make first contact in a non-sales and non-threatening way. He was designing a 4x6 inch post card and I told him that a 4x6 card … [Read more...]
Buyer’s Remorse, How To Reduce It!
September 14, 2017 by
Good Day Contact First Name If you've been in business for any amount of time, you've had returns, charge backs or other undesirable costs associated with returns, not to mention the lost sales. Here is a way to counteract buyer's remorse and reduce return rates: First you want to thank … [Read more...]
Do This For Success
June 22, 2017 by
Good Day Tuesday I had a booth at the HEB Chamber Expo. There were about 110 companies exhibiting there. The chamber had a good turnout for a hot June day. I went around and visited almost every booth and dropped my business card into every fish bowl, basket and entry box I could find. In most … [Read more...]
