Good Morning Want to save some money? Do you send out newsletters, sales letters, flyers or maybe post cards to your customers and prospects? If you're not, why not? Do you send out 200 or more of them? If you do, then you can cut your postage in half. By sending your mail as Automation … [Read more...]
Stop Send Out Junk Mail
February 6, 2014 by
Good Morning The other day a letter came to my business. It had my company's name on it, but it was addressed to someone else. The name on it was someone I don't know. As if that were not bad enough, the sales letter assumed that the person it was addressed to was interested and wanted their … [Read more...]
Media Mistake in Marketing Your Business
January 30, 2014 by
Good Morning For the past two weeks I've written about developing a profile of your best customers, finding more of them and sending your personalized message to them. Now, let's cover the last big mistake - media. You have to match the media to your audience. Let me say that again: Match … [Read more...]
People waste a lot of money on advertising
January 16, 2014 by
Good Morning I was going through some of my advertising/marketing reference materials to develop a couple of new products and got thinking about why most advertising does not work. Here are the mistakes most businesses make and the correct method. Who are you selling to? Unless you're selling … [Read more...]
Time To Get Back To Work
January 9, 2014 by
Good Morning I hope that everyone had great and restful holidays and you're all ready to get back to work. I've talked to a number of business owners who came back and then realized that they had very little business and plenty of bills due. So with that in mind, … [Read more...]
