Good Day Have you ever seen a company launch a new product or service and asked yourself, "why did they do that?" Then you watch as a few weeks or months later they withdraw it from the marketplace? Sometimes, though, a new product or service hits the market, and it's a big hit! What you're … [Read more...]
What Do You Want?
November 2, 2017 by
Good Day It's the beginning of November. This Saturday we turn the clocks back an hour. We have 2 months left in 2017, and I'm starting to get Black Friday offers. In the past years I have offered many different items as Black Friday specials. This year I would like to offer something … [Read more...]
Solutions
October 12, 2017 by
Good Day This is a bit off from a marketing tip, but call it a life tip. I learned long ago that when I came across a problem and presented it to my boss, I also had to have at least one solution. It did not have to be the best or the least expensive, but it had to be a solution to the problem. … [Read more...]
Elements You Need Get Responses
May 25, 2017 by
Good Day The other day I got a very nice post card in the mail. It had nice graphics and colors and that's about it. The bullet point type was about 8 point type which was too small for my eyes. But the main thing I noticed or not noticed was that there was no strong call to action. The call to … [Read more...]
Losing Prospects!
April 27, 2017 by
Good Day Contact First Name I have nothing against looking for a good deal or even price shopping; hey, I even clip coupons for my weekly grocery shopping! But one of the things I have learned over the years, and usually the hard way, is not to go cheap! You end up paying for it over and over … [Read more...]
Big Money Here!
January 12, 2017 by
Good Day I talk to a lot of business owners, and one of the things that they seem not to appreciate is the value of their customer and prospect lists. They seem to think that the big money assets of their business is the facility, equipment or inventory. Not true! When businesses buy other … [Read more...]
