July 5, 2025

10 best words

Good Day I have been reviewing a WordStream report on their analysis of 612 of the best ads from the past year.  One of the sections dealt with the most popular words used. The words, leaving out conjunctions (and, or) and articles (a, the) are in order: 1) Your 2) Free 3) Now 4) Get 5) … [Read more...]

On track for the end of the year

Good Day My wife, who teaches high school Spanish, is back in school this week and next for professional development. The week after, classes start. Summer is almost over. What does this have to do with promoting your business, you may wonder. It marks that almost 2/3 of the year is over. … [Read more...]

Trust

Good Day I as well as other marketing people have said this many times: "People do business with people they know, like and trust." Someone found your web site after Googling one of your key words. They know nothing about you. They have no opinion about you. How do you build trust with them so … [Read more...]

Free Advertising

Good Day Free advertising with no strings that you can change as often as you wish. Sounds too good to be true? It's true. Email tags are a great way to promote or advertise your business, products or service. When you send someone an email or reply to one you got, how do you end your … [Read more...]

Smart Lawyer, Smart Marketing

Good Day Sounds like the start of another lawyer joke, but in this case it's not! It's about a very smart lawyer who knows how to market his practice, and we can all learn from it. Before I start let me tell you that in over 20 years, I can't recall having ever seen anyone do what W. Bradley … [Read more...]

Failure

Good Day I hope everyone had a good 4th of July. Sometimes marketing and ad campaigns don't work and you get zero response. Some might think that's a failure, but in fact it is not. Good news: All marketing is testing; you are always trying to do better than your last ad. When you get no … [Read more...]