Good Day I was listening to the radio this morning and heard an ad that I think was for Constant Contact about advertising over the holidays. It talked about how some businesses cut back on work, but that their bills still need to be paid. It got me to thinking about two points: 1) here is an … [Read more...]
Branding or ROI
November 9, 2017 by
Good Day A friend called me yesterday and said he needed some help. His company was going to send out welcome post cards to new businesses in the area. A great way to make first contact in a non-sales and non-threatening way. He was designing a 4x6 inch post card and I told him that a 4x6 card … [Read more...]
What Do You Want?
November 2, 2017 by
Good Day It's the beginning of November. This Saturday we turn the clocks back an hour. We have 2 months left in 2017, and I'm starting to get Black Friday offers. In the past years I have offered many different items as Black Friday specials. This year I would like to offer something … [Read more...]
Opinions
October 26, 2017 by
Good Day Opinions. Everyone has one, especially about your business and wants to give it to you whether you want it or not. You're told you'd better take it and use it because, well you can fill in the blank. Let me give you my opinion (ha, ha). The only two opinions that really matter are 1. … [Read more...]
Solutions
October 12, 2017 by
Good Day This is a bit off from a marketing tip, but call it a life tip. I learned long ago that when I came across a problem and presented it to my boss, I also had to have at least one solution. It did not have to be the best or the least expensive, but it had to be a solution to the problem. … [Read more...]
How To Get It Done!
October 5, 2017 by
Good Day I've been working on a new product, the Marketing First Aid Kit, which is the fastest way to cure Lost Customer Syndrome. I was struggling to put everything together until I remembered time blocking. Time blocking is when you set aside time to work on a project. Typically the time … [Read more...]
Buyer’s Remorse, How To Reduce It!
September 14, 2017 by
Good Day Contact First Name If you've been in business for any amount of time, you've had returns, charge backs or other undesirable costs associated with returns, not to mention the lost sales. Here is a way to counteract buyer's remorse and reduce return rates: First you want to thank … [Read more...]
What’s wrong
September 8, 2017 by
Good Day My wife got this about 2 weeks ago. Can you notice anything wrong?* I have a hard time spelling words correctly. People (family members) used to tell me to sound it out or look it up in a dictionary. It's really hard to do either when you have no phonetic background. I learned to … [Read more...]
