I've taken a new approach when helping owners advertise/market their business. I will be real honest with them and tell them what they don't want to hear: If you want to get more sales, then you are going to have to spend money to get them. That means you have to be willing and able to do so. Also I … [Read more...]
Don’t Be Wimpy , Grow A Pair!
March 13, 2014 by
Good Morning Do you want your advertising to work, I mean really work? Do you want to get your customers to spend more money and do it more often? Then you need to make your ads bold and plainly to the point. Tell people why they should buy from you; give them a real reason. Make it easy … [Read more...]
See what happens when you open yourself
March 6, 2014 by
Good Morning Monday I got back from a four day marketing boot camp followed by a two day coaching mastermind meeting. For months now I have been trying to put together a monthly marketing support program and the core product that goes with it. No one service or product that I currently … [Read more...]
Integration of your media and make money
February 20, 2014 by
Good Morning My wife just completed the last of a series of on-line courses she needed in order to get her regular teaching certification. The course was Web2.0. For this course she had to create a blog, use Instagram, Pinterest, YouTube and a host of other web apps and connect them to her … [Read more...]
Stop Send Out Junk Mail
February 6, 2014 by
Good Morning The other day a letter came to my business. It had my company's name on it, but it was addressed to someone else. The name on it was someone I don't know. As if that were not bad enough, the sales letter assumed that the person it was addressed to was interested and wanted their … [Read more...]
Media Mistake in Marketing Your Business
January 30, 2014 by
Good Morning For the past two weeks I've written about developing a profile of your best customers, finding more of them and sending your personalized message to them. Now, let's cover the last big mistake - media. You have to match the media to your audience. Let me say that again: Match … [Read more...]
People waste a lot of money on advertising
January 16, 2014 by
Good Morning I was going through some of my advertising/marketing reference materials to develop a couple of new products and got thinking about why most advertising does not work. Here are the mistakes most businesses make and the correct method. Who are you selling to? Unless you're selling … [Read more...]
Time To Get Back To Work
January 9, 2014 by
Good Morning I hope that everyone had great and restful holidays and you're all ready to get back to work. I've talked to a number of business owners who came back and then realized that they had very little business and plenty of bills due. So with that in mind, … [Read more...]
