Hi; I have to be perfect! Yes, I know how that sounds, so let me explain. When I get a list for a client, I have to make sure that what they need is correct and they get the correct list. Next I have to make sure that the mail piece has all the proper items on it so it gets delivered at the … [Read more...]
Your customer only want one so why waste the money?
October 10, 2013 by
It happens every few weeks. This time I got three pieces of mail from Printing For Less, a printing and direct mailing company (like what I do, but without the marketing help). Inside the mailing they offered a $250 gift. Now one piece is addressed to me, Phil Freedman, owner, Freedman Co. The … [Read more...]
You want to go whale hunting !
October 3, 2013 by
Good Morning Hunting for whales using dog whistles? What? I'm mixing metaphors or will be. Let me explain. A whale, to use the Las Vegas term, is a big spender. This person is one of your top customers. How would you like to have most of your customers buy like your top ones? It's possible. … [Read more...]
200 Under My Belt
September 26, 2013 by
Good Morning Contact First Name Four years ago today I sent out my first marketing tip, September 26, 2009. I have written over 200 tips in that time and would like to thank you for taking time out of your busy day to read them. It has been my hope that you find them informative and helpful in … [Read more...]
Let Me Share What I Learned!
September 19, 2013 by
I just came back from my 2-day Mastermind meeting, and one thing most of these million dollar producing business coaches and owners do is mail out a monthly newsletter. In fact I am helping nationally known speaker and author Jase Sounder (www.JaseSounder.com) design and produce his own monthly … [Read more...]
You’re Unique
September 12, 2013 by
Congratulations you are one of the 13 to 15% that open this email each week and read it. That not only makes you unique but also successful. How so you might wonder? Well you are part of the 13 to 15% of the people I send this weekly email to that takes the 3 to 5 minutes to open it and read … [Read more...]
Here is your chance, Take It!
September 5, 2013 by
Labor Day is over, school is back session, and the outside tempature dropped to around 99 here in Dallas/Fort Worth, Texas. Yes, summer is over; there are no more vacations, and people are back at work. You have about two and half months before the holiday season begins, when most people put a … [Read more...]
If you have all the business you need….Do Not Read This Message.
August 29, 2013 by
Good Morning If you want more business, read on In last week’s marketing tip, I wrote about how you need to reach out to your customers at least 3 to 4 times within a short period of time. As you know, of all advertising media, direct mail is the one that targets most efficiently and … [Read more...]
You’re a Fool If You Do It Once!
August 22, 2013 by
Good Morning When wanting to advertise, you must plan to reach out to your audience at least 3 to 4 times within a short period of time, say, 2 to 3 months at the most. If you go longer, like once every 30, 60 or even 90 days, then your audience will likely forget you, if not your previous message. … [Read more...]
Pick It Up
August 15, 2013 by
Good Morning We are in the final weeks of summer. People are taking time off before the rush of the fall and start of school. For a lot of businesses, it's slow. Need to pick things up? How about going through your customer list, finding your past customers, maybe the ones who haven't done … [Read more...]
