November 23, 2024

Building Your List

Good Morning Last marketing tip I wrote about keeping your list up-to-date. This week I want to take a step or two back. Your list is the most important thing in your business! Let me say that again: Your list is the most important thing in your business. Yes, you have the world's best … [Read more...]

Keeping up with your contacts

Good Morning Last night I got home from my office, checked the mail and got another post card from a pet vaccination service. This is the second or third card I've got from them. They get points for sending me multiple cards,but and this is a BIG BUT, my dog Tess died a number years ago and we … [Read more...]

Your 30 Second Commercial

Good Morning ; Over the years I have been to a lot of networking/leads groups. I've done breakfasts, lunches and after-hours events. I've been to marketing meetings as well. Almost all of them will have everyone introduce themselves. The person in charge says something like: "Please (stand-up) … [Read more...]

Getting Your Emails Opened

Good Morning If you're like me, you get a lot of emails every day. If the subject line and maybe the first few lines of the email (in preview mode) do not catch our attention, it is deleted. If you are real good, you will highlight one and then scroll down a bit highlighting emails as you go and … [Read more...]

My USP

Good Morning Last week I presented you with three choices for my new Unique Selling Proposition (USP) and asked for your input. Thank you to everyone who sent back suggestions. It really helped. Here is the final version for now of my USP: My Marketing Cure helps small established … [Read more...]

USP

Good Morning {First Name} Last week I wrote about my attending Dan Kennedy's Magnetic Marketing: From "Annoying Pest" to "Welcome Guest" Challenge and how I made a list of items that I need to get done. The first item was redoing my USP. Well I wrote it up and I would like your input on which … [Read more...]