ads | Making Direct Response Marketing Work For You - Part 4

November 23, 2024

Don’t Be Wimpy , Grow A Pair!

March 13, 2014 by Phil Freedman

Good Morning Do you want your advertising to work, I mean really work? Do you want to get your customers to spend more money and do it more often? Then you need to make your ads bold and plainly to the point. Tell people why they should buy from you; give them a real reason. Make it easy … [Read more...]

Filed Under: Marketing Tips Tagged With: ads, advertisting, customers, growing business, More customers, sales

10.3% Response Rate – Who Says Direct Mail Does Not Work!

September 22, 2011 by Phil Freedman

One of my clients sent me an article by Brett Kitchen, who sells insurance and annuities, about his journey using direct mail (post cards) to get a 10.3% response rate. So much for the people who say direct mail does not work. Here is what he found he needed to get a high response rate: 2 key … [Read more...]

Filed Under: Marketing Tips Tagged With: #1 business problem, ads, advertisting, Break through marketing, Brett Kitchen, Business, business problem and solutions, Dan Kennedy, direct mail, features, Free marketing tips, growing business, Headlines, Insurance Mavericks, mailing Lists, marketing, message, response, Robert Collier, ROI, sales

What You Doing?

August 18, 2011 by Phil Freedman

We had a short-lived break from the heat. Last week it got down to a chilly 97. Well, back to 100-plus days. Now that school is about to start and people are getting back from vacation, it's time to get out and market your business. You still have about a week or two left to do some planning, but … [Read more...]

Filed Under: Marketing Tips Tagged With: #1 business problem, ads, advertisting, ask a question, Break through marketing, business problem and solutions, customers, Free marketing tips, growing business, marketing, marketing plan, response, ROI

Why your marketing is not working

June 30, 2011 by Phil Freedman

Are you are not getting as many customers in the door these days as you'd like? Well it could be the slow time of the year, the weather, the economy, or it could be your marketing/advertising. Most business owners select their marketing/advertising by which media salesperson walks in the door … [Read more...]

Filed Under: Marketing Tips Tagged With: ads, advertisting, Break through marketing, Business, customers, Free marketing tips, growing business, marketing, marketing plan, Social media, targeted customers, USP

Quit Sitting On Your Hands

June 9, 2011 by Phil Freedman

June has arrived and along with it, hot weather and people taking time off for vacations. We are also halfway through the year. Are you still on target with your marketing? … [Read more...]

Filed Under: Marketing Tips Tagged With: #1 business problem, ads, advertisting, Break through marketing, Business, business problem and solutions, customers, direct mail, Free marketing tips, growing business, marketing, Past Customers, response, sales

Keep It All The Same

May 12, 2011 by Phil Freedman

Businesses have lots of marketing materials and ads out there promoting their business, product and services. It is very important that all the ads and materials be coordinated in look and information. In essence, the same message carried … [Read more...]

Filed Under: Marketing Tips Tagged With: Ad design, Ad Pages, ads, advertisting, Business, business problem and solutions, customers, growing business, marketing, sales, sales funnel, ValPack, word-of-mouth advertising