April 11, 2025

Events and Sales

Good Day A few weeks ago it was Tax Free Weekend in Texas. During the weekend an assortment of clothes and school related items are on sale tax free. Most stores have big back to schools sales that weekend. My daughter works in retail at a store that had nothing on the list of tax free items, … [Read more...]

On track for the end of the year

Good Day My wife, who teaches high school Spanish, is back in school this week and next for professional development. The week after, classes start. Summer is almost over. What does this have to do with promoting your business, you may wonder. It marks that almost 2/3 of the year is over. … [Read more...]

Failure

Good Day I hope everyone had a good 4th of July. Sometimes marketing and ad campaigns don't work and you get zero response. Some might think that's a failure, but in fact it is not. Good news: All marketing is testing; you are always trying to do better than your last ad. When you get no … [Read more...]

No Virus, Ransomware This Way

Good Day  Not using a Mac! Viruses, Malware, Ransomware have all been in the news prominently in the past few weeks. We have been warned not to open emails with attachments from people we don't know. Don't click on links from emails we're not sure about or even from people we know. Watch where … [Read more...]

Tweak It

Good Day I'm having problems with one of the toilets in my home. I think there is stoppage in the pipe. I tried the plunger and it seemed to work a bit better. This morning it was not, so I tried the plunger a different way and it seems at this time to be flowing again. We'll see; I might have to … [Read more...]

Elements You Need Get Responses

Good Day The other day I got a very nice post card in the mail. It had nice graphics and colors and that's about it. The bullet point type was about 8 point type which was too small for my eyes. But the main thing I noticed or not noticed was that there was no strong call to action.  The call to … [Read more...]