Good Morning Last week I wrote that you need to develop a profile or avatar of your best customer and multiply them. This week: your advertising message to these customers. When most businesses buy ads, they will let the person who's selling the ad and their graphics staff put together the ad. … [Read more...]
Why Are You Here? It’s Not To Get Business Obviously.
March 21, 2013 by
Good Morning One of the leads group that I go to does a networking tip of the week. This week, I gave the tip and would like to tell it to you here. Have you ever gone to a networking event where you had to RSVP, maybe had to get a ticket, and pay a fee? Now you're talking to someone and are … [Read more...]
Customers that you have lost and how to get them back
May 10, 2012 by
Most businesses are always trying to get new customers through their doors, spending great amounts of money and time on getting the word out, whether it's Valpack, Ad pages, Web sites, Facebook, Groupon or any other marketing method. Most businesses overlook the second-best customer there is! Their … [Read more...]
Eating, Drinking, Partying or Networking?
March 29, 2012 by
Last night I went to two after-hours networking mixers. Yeah, I know I'm a real party animal. Now as you know, the purpose of an after- hours mixer is to network, meet new people and maybe get some leads and ultimately business. It's not, as my good friend Mike Stammer used to say when we taught … [Read more...]
Professional or Opened?
March 22, 2012 by
I received a call a while back from a business owner who wanted to send out a sales letter to a group of prospects that the business had never contacted before (cold call). They wanted to use their standard company envelope, the one with their company logo and address as the return address, and they … [Read more...]
