Good Morning,Happy St. Patrick's Day!I like to take a moment to wish everyone a very Happy St. Patrick's Day! This week a friend and client emailed me with a question. I thought I would share it and my answer with you.After the Covid crisis, I think we are entering a deep recession like the one in … [Read more...]
Losing Money?
Good Morning,Today, Thursday, October 21, 11:00 am - 1:00 pm, I will have a booth at the NE Tarrant Chamber Business & Catering "Biz" Expo at the Birdville Fine Arts/Athletic Complex, 9200 Mid Cities Blvd., North Richland Hills, TX 76180. Then I will have a booth at The HEB Chamber Expo next … [Read more...]
Increase Email Open Rates
Good Morning ,ALL CAPS From Addresses Give You a 19% Higher Open RateNew test idea from the Worldata Research team! When creating your email campaign, use all caps for your ‘From’ address. When this approach is used it results in 19% higher open rates. Why does this work? You want your email to … [Read more...]
Who’s Your Demo?
Good Morning ,A couple of days ago I went to my first networking event in over a year. It was lightly attended, which was good for me as I was a bit rusty. As I talk to people, one of the questions I ask is, "Who is your demographics or your customer base?" Most of the time I get a somewhat good … [Read more...]