Good Morning Over 25 years ago, I read a book by Jeff Slutsky called "Streetfighting: Low-cost advertising/promotion strategies for your small business." This book not only helped me get a job, it also taught me a lot about retail marketing as I started working in retail. When I became a store … [Read more...]
I Got A .002% Response Rate, I’m Very Happy and You Would Be Too!
September 13, 2012 by
Good Morning A few weeks ago I mailed out 889 post card promoting my printing and mailing services. So far I have gotten 2 responses and I'm very happy. You see, I don't really care about response rates, and you shouldn't either. Instead, I got better than a 3.5 to 1 return on investment,so … [Read more...]
It’s About You, Not You, YOU!
September 6, 2012 by
When I say it's all about you, I don't mean you! I'm talking about your customer, client or patient. That means putting yourself into their shoes, feeling what they feel and doing what you need to do to let them know that. If that means keeping your doors open earlier and later so that they can come … [Read more...]
Summer almost over, now what
August 23, 2012 by
Good Morning As the vacation season is coming to an end, most of us are getting back to running our businesses and realizing that we need to be getting our current, past and new customers back through the doors or getting the phones to ring. Now, before Labor Day, plan out your marketing for the … [Read more...]
What Else I Can Do To Get Referrals? Do You Really Want Them?
August 2, 2012 by
Last week I wrote about ways to get more referrals. Here are some more ways to get more customers each month. Here is an easy one. Tell people what you want! Don't ask them to just give you a referral, tell them exactly what kind of referral you need and what they must do to get it to you. You … [Read more...]
Referrals, Why you want them and how to get them
July 26, 2012 by
Good Morning Each month I conduct a free mini seminar on marketing your business. More about this month's at the end of this tip. The last seminar's subject was on 10 ways to increase your referrals by 10 per month. This week I will cover a few of the 10 ways to increase referrals. But first … [Read more...]
