Good Morning One of the leads group that I go to does a networking tip of the week. This week, I gave the tip and would like to tell it to you here. Have you ever gone to a networking event where you had to RSVP, maybe had to get a ticket, and pay a fee? Now you're talking to someone and are … [Read more...]
Element You Need in Your Offer
March 14, 2013 by
Good Morning A few weeks ago I wrote about some elements that you need in your offer to get more customers for your business. This week I am going to mention a couple more. Free gift/premium or bonus. These can add perceived value to your offer. In fact I know people who will purchase the offer … [Read more...]
Don’t Spend Time With Your Peers!
February 28, 2013 by
Morning; I spend about 3 weeks a year at marketing conferences, and not one of them is with my industry peers. In fact I don't spend a lot of time with other direct mailers. My time is valuable, just like yours, and I want to gain knowledge and new ways to market businesses so I can help you. I … [Read more...]
I Will Not Get Over It, I’m The Customer
February 21, 2013 by
Good Morning I got a business card from a business owner the other day. She has the type of business that is usually a brick-and-mortar retail location. But on her business card, she listed only the company name, phone number, and web site. No location or email address. The only way I can … [Read more...]
Let’s Make Some Money
February 14, 2013 by
Happy Valentine's Day I hope you all will have a very Happy Valentine's Day! Now let's make some money! This week I would like to talk about some of the elements that make for a successful offer. I believe that when you market your business, you should strive to generate a response, whether it's … [Read more...]
