Good Day Here are two quick tips to boost your response rates. 1. When planning to do mailings, make sure your initial and follow-up mailings are no more than 14 days apart, 7 is better. Otherwise, people will completely forget what they received before. If you're worried about people who have … [Read more...]
Lists, Messages and The Mistake
January 5, 2017 by
Good Day I hope everyone had a great Christmas and New Year's. With all your planning for 2017 done, you're ready to start achieving your business goals. One of your goals is probably to increase sales. One of the ways this can be accomplished is to contact your current, past and future … [Read more...]
Improve Your Lead Gen System
September 8, 2016 by
Good Morning "Everyone is my customer" is a common refrain I hear from a lot of business owners. But we all know that not everyone is a customer. The big question is how do you separate the customers from the non customers? You don't wait until they contact you! You get the prospective customers … [Read more...]
Cheap Mailing $.154
July 7, 2016 by
Good Day A friend of mine was telling me about how he can mail to the people he wanted for about $.154 each in postage. I told him yes, he can mail for that price; it's a service the Postal Service provides called Every Door Direct Mail (EDDM). I also told him that EDDM will deliver to every … [Read more...]
Need To Do It More Than Once!
May 26, 2016 by
Good Day Along with a friend, I am developing an email campaign to introduce a service/product to cold prospects (people who have not been contacted before). The other people that we are working with are using a simpler model (basically a one email campaign directing people to an appointment … [Read more...]
