January 9, 2025

Know, Like & Trust

Good Day Have you ever gotten multiple emails or phone calls from a business and they hound you to do business with them. They might tell you they have the lowest prices, the best customer service. If they sent me information I might keep it, but I might not. Now the business person I meet … [Read more...]

Running A Real Business?

I do networking events, which means lots of people give me their business cards. It took a few years, but I've gotten over the fact that small businesses and especially home-based ones do not put a mailing address on their cards anymore. I'm told that no one mails anything anymore (except maybe … [Read more...]

Leads/Networking Groups

Good Day Before I get to this week's tip, I am doing research on the size of email contact lists belonging to people and/or businesses. Please email me at Phil@TheFreedmanCompany.com  with your total number of contacts and I'll email you back the 2016 Email Marketing Calendar, which shows the … [Read more...]

Best Use Of Your Marketing Dollars

With all the methods of communicating with your customers and prospects out there today, let me remind you why mail (snail mail) is your best choice and worth the expense. There is less competition in your mailbox for your attention. People and most businesses are using Facebook, Linked-In, … [Read more...]

Swipe Files, Why You Should Have One or More

Good Morning When talking with new clients about what they want as far as advertising/marketing their business, I ask if they have examples of what they like. In most cases I get a no or a hmm, or what are you talking about? I tell them that they should have a swipe file of things they like … [Read more...]

Forget The Texting or Emails This Is Better

Good Morning A handwritten note to customers, prospects or anyone you meet is a great way to contact and stay in contact with them. It's better than an email or text. A handwritten note is personal and shows that you took the time to do it. You care. People notice things like that and it helps … [Read more...]