January 11, 2025

Need An Idea – Swipe File

Good Day Need a new way to promote your business? A headline or starting line for a sales letter or flyer? Idea for a Facebook or LinkedIn post? Where do you go to get inspiration? Friends, neighbors, family? Maybe, but you would be better off going to your swipe or idea file.  A swipe file … [Read more...]

Selfies and LinkedIn

Good Day The other day I was on LinkedIn, and I noticed that some people are using selfies as their profile photo. It might be OK for someone's personal Facebook page, but not for LinkedIn. LinkedIn is all about business, not what you are eating for dinner or what game you're playing. People … [Read more...]

Losing Prospects!

Good Day Contact First Name I have nothing against looking for a good deal or even price shopping; hey, I even clip coupons for my weekly grocery shopping! But one of the things I have learned over the years, and usually the hard way, is not to go cheap! You end up paying for it over and over … [Read more...]

Your Email Could Win $50

Good Day I'm giving away a $50 gift card, details are below, but first this.... I get calls from people who need a list because they want to conduct email campaigns to businesses or individuals.  Here is what I tell them and anyone thinking of emailing people cold. Before I tell you, let me … [Read more...]

‘Avoid An Audit’ Will Make You Money

Good Day It's almost tax day. This year the day is April 18, the day we all dread. And you know what happens if you don't file: you have to deal with the IRS and maybe risk an audit. Why am I bringing all this up? Other than to remind you of your legal obligation, I bring this up because it's … [Read more...]

Your Business is Boring

Good Day Have you ever been to a restaurant that had good food, good service, but nothing really outstanding? Maybe one so unremarkable you don't really remember the name of the place? If not a restaurant, possibly a place you've done business with, if you can even recall it? They were boring. … [Read more...]