January 12, 2025

Always Be Looking For Business Opportunities

Good Morning Half the lights in my house have been going on and off. We called the electric company to check the lines and meters. They found nothing wrong, but they narrowed the problem to either the meter box or the breaker box (so, my problem). I called out an electrician that I got through … [Read more...]

Last Thing You Need To Do Is Market/Advertise Your Business.

Good Morning Lots of people want to go into business for themselves. They either use their life savings or they get a loan to get the business going. They spend all their money on lease holdings, equipment, stock, personnel and other things. When I talk to them it is usually after they open. I … [Read more...]

Swipe Files, Why You Should Have One or More

Good Morning When talking with new clients about what they want as far as advertising/marketing their business, I ask if they have examples of what they like. In most cases I get a no or a hmm, or what are you talking about? I tell them that they should have a swipe file of things they like … [Read more...]

Waste your money doing it once!

Good Morning Years ago when I was working for a radio station selling commercial time, I and everyone else sold our clients a schedule of commercials. Only on very rare occasions did you sell just one 30-second commercial. While watching television I see the same commercial over and over. … [Read more...]

Increase Email Open Rates with These Subject Lines

Good Morning Would you like to get better results in your email marketing? Try some of these best practices subject lines. Dates in the subject line: Business emails that have some form of a date in the subject line will generate a 38% higher 'open rate.' Top performing subject line … [Read more...]

Chapter 2 You’re Wasting Money By Not knowing Your Customer

Good Morning You are able to view past pages of my new book under the tab "My BS" at: www.TheFreedmanCompany.com Most businesses have no idea who their customer is or why the customer does business with them. The owner will assume they know as much as they need to know and go on from … [Read more...]