Good Morning Half the lights in my house have been going on and off. We called the electric company to check the lines and meters. They found nothing wrong, but they narrowed the problem to either the meter box or the breaker box (so, my problem). I called out an electrician that I got through … [Read more...]
Swipe Files, Why You Should Have One or More
Good Morning When talking with new clients about what they want as far as advertising/marketing their business, I ask if they have examples of what they like. In most cases I get a no or a hmm, or what are you talking about? I tell them that they should have a swipe file of things they like … [Read more...]
Waste your money doing it once!
Good Morning Years ago when I was working for a radio station selling commercial time, I and everyone else sold our clients a schedule of commercials. Only on very rare occasions did you sell just one 30-second commercial. While watching television I see the same commercial over and over. … [Read more...]
Increase Email Open Rates with These Subject Lines
Good Morning Would you like to get better results in your email marketing? Try some of these best practices subject lines. Dates in the subject line: Business emails that have some form of a date in the subject line will generate a 38% higher 'open rate.' Top performing subject line … [Read more...]