I was talking to my sales consultant about a marketing proposal for a would-be client, and he told me the same thing that I've heard before. They don't have a lot of money for marketing and they really are trying to build their business by doing referral marketing. The problem is that they are not … [Read more...]
Key Element of Marketing
I had a birthday earlier this month and this week I'm celebrating my wedding anniversary plus another anniversary! What am I celebrating? This week marks my 2nd year of writing my weekly marketing tips. I've written almost 100 tips. I would like to thank everyone for all your kind words and … [Read more...]
Expose Yourself
Yes, you read the headline correctly. For almost two years now, I have been writing these weekly marketing tips. After talking with a number of people, I was told that these tips would be good in book form. After my 100th weekly tip, I will be starting on that project. But I need some help … [Read more...]
You Have 30 seconds Are You Using it Wisely?
How many times have you gone to a business event where everyone was asked to introduce themselves and tell what their business does? In most cases you have 30-45 seconds to do this. Almost always there are one or two people who go on and on for 4 or 5 minutes listing all the features of their … [Read more...]