October 22, 2017

Archives for September 2011

Key Element of Marketing

 I had a birthday earlier this month and this week I'm celebrating my wedding anniversary plus another anniversary! What am I celebrating? This week marks my 2nd year of writing my weekly marketing tips. I've written almost 100 tips. I would like to thank everyone for all your kind words and … [Read more...]

10.3% Response Rate – Who Says Direct Mail Does Not Work!

One of my clients sent me an article by Brett Kitchen, who sells insurance and annuities, about his journey using direct mail (post cards) to get a 10.3% response rate. So much for the people who say direct mail does not work. Here is what he found he needed to get a high response rate: 2 key … [Read more...]

Sorry

 As some of you know, I write these tips the night before .(Wednesday) and they are sent out or post on my blog Thursday morning. This Wednesday (today) is my birthday so I'm taking the day off from writing my tip. Sorry, I hope you can forgive me.  I am now offering monthly consulting for people … [Read more...]

How to Avoid the Slow Days After a Vacation

Last month I took about a week off for a vacation to Quebec. It was great. Like most business owners, I told everyone when I was going to be gone, made sure all my clients got their materials in ahead of time, arranged for orders to be completed and delivered to the post office when needed and then … [Read more...]

It Didn’t Work, NOW What?

You have spent your hard-earned money on a marketing campaign and you got very few results or no results. You're mad, you wasted your money and will never try that media or any marketing again, right? Once you calm down, you need to see what went wrong. Think of marketing your business like … [Read more...]

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