Good Morning When wanting to advertise, you must plan to reach out to your audience at least 3 to 4 times within a short period of time, say, 2 to 3 months at the most. If you go longer, like once every 30, 60 or even 90 days, then your audience will likely forget you, if not your previous message. … [Read more...]
Archives for 2013
Pick It Up
August 15, 2013 by
Good Morning We are in the final weeks of summer. People are taking time off before the rush of the fall and start of school. For a lot of businesses, it's slow. Need to pick things up? How about going through your customer list, finding your past customers, maybe the ones who haven't done … [Read more...]
Here’s A Quickie You Need To Do
July 18, 2013 by
I saw a presentation yesterday that reminded me of a key marketing point that too many people forget about. The presentation was very good, but the handouts used what I call "industry speak" or tech speak. You have it when you have to ask what a term means. If the person is nice, he or she will … [Read more...]
Guess what?
July 11, 2013 by
When you communicate with your customers, don't think about your needs. They don't care about you. With that said, when you communicate with them (it should be at least once a month), you need to enter the conversation that is going on in their minds at the time. If you don't, your messages will … [Read more...]
Yes, I Have A Friend
June 27, 2013 by
Good Morning I was having lunch with a good friend yesterday, and we got talking about the subjects lines I use in these weekly tips. He said that they are just on the edge, that they make you stop and wonder. Let me ask you a question: How many emails do you get in a day? As you scroll … [Read more...]
