Good Morning A few weeks ago I mailed out 889 post card promoting my printing and mailing services. So far I have gotten 2 responses and I'm very happy. You see, I don't really care about response rates, and you shouldn't either. Instead, I got better than a 3.5 to 1 return on investment,so … [Read more...]
What You Can Learn From An Auto Dealer
August 30, 2012 by
COME ON DOWN, BEFORE IT'S TOO LATE! WE'RE MAKING ALL KINDS OF DEALS! OPEN LATE THROUGH LABOR DAY!!!!!! Happy Pre-Labor Day. Sorry about the loud statement. Sounds like the radio and television commercials for a local car dealer doesn't it? But they know something most of us either must have … [Read more...]
Impress Your Customers
August 9, 2012 by
Good Morning Here is a very easy way to impress your customers, especially your new ones. Send them a handwritten thank you note by U.S. mail. I know a lot of you would want to send it by email because it's easier. Yes, it is, but it's cold, impersonal, very easy to overlook and not appreciated … [Read more...]
I Don’t Have Time, So I’ll Do What Ever Comes Up and Hope!
July 19, 2012 by
I was at the 2nd meeting with a new friend and client. We are planning out the marketing of their business. We are on a tight timeline, but we are taking the time to plan out what we want to happen. Because we are taking our time planning out the marketing, we will achieve our goals. All too often … [Read more...]
Tell Your Competition All About What Your Doing
May 17, 2012 by
How would you like for your competition to know almost everything you're doing? Would you like them to know what sales you're having, new products or services you're offering, at the same time you're telling your customers and prospects? Every time you make a change to your web site, add a comment … [Read more...]
