Good Day Two weeks ago I wrote about a letter I got and some of the mistakes the letter writers made. I am sure you get many sales letters, so you know very few have a second read through. When writing these letter you have to use methods designed for the skimmer, the person who just looks … [Read more...]
Wasting Money Foolishly
Good Day I usually do not name people or companies in these tips, but this week I will. Around December 27, I got a very cute and interesting sales letter from Kelly Peterson of Bruce Lowrie Chevrolet in Fort Worth. It was a form letter, but it was in a very nice handwritten font on what … [Read more...]
PMF – Do You Have It?
Good Day Have you ever seen a company launch a new product or service and asked yourself, "why did they do that?" Then you watch as a few weeks or months later they withdraw it from the marketplace? Sometimes, though, a new product or service hits the market, and it's a big hit! What you're … [Read more...]