Good Morning ,Most small business owners are very self motivated; in order for their businesses to survive, they have to be. With the Covid-19 pandemic, owners have to be even more motivated than usual if they want to make it through this.Now we all backslid during this time, some more than others, … [Read more...]
Great Customer Service
July 30, 2020 by
Good Morning,My car is in the shop getting repaired. When I purchased the car in 2016 I also got a 6 year, 100,000 mile bumper to bumper protection plan that included towing. After making an appointment with the dealership I called the auto club to arrange the towing. The women who took my call was … [Read more...]
Make It Easy to Remember
July 23, 2020 by
Good Morning,Last week we had a a tune up/check up done on our air conditioning unit; and I wanted to try the company from which we'd won a free UV light a few years ago to do the work and replace the old light. The sticker on the unit states that the light should be replaced every 2 years to be … [Read more...]
Contact Information
July 16, 2020 by
Good Morning,I passed a van the other day that had a full vehicle wrap for a Tex-Mex place. They did catering and deliveries. They might have been a restaurant. They had art work of their food and stated that they did catering and deliveries.In the 1980's I worked for a radio station selling … [Read more...]
Ask questions before you buy
July 9, 2020 by
Good Morning,I hope that everyone had a safe, healthy and great 4th of July weekend! Welcome to summer! This week we in the Dallas Fort Worth area of Texas will break 100 degrees! Also we started the second half of the year. How's your sales going? Still on target?The other day I got a post card … [Read more...]
Change
June 25, 2020 by
Good Morning,Last week I tried to write a marketing tip, but Constant Contact would not cooperate. They upgraded their editor, and it would no longer allow me to copy the tip from the previous week and edit it for the current week, a trick I learned years ago so I wouldn't have to recreate the wheel … [Read more...]
Needed Addition to Your POS
June 12, 2020 by
Good Morning , A good friend of mine called the other day. She wants to send out an announcement to her customers that she is open for business. (She's been open this whole time, but now you can physically enter her business.) We talked and she developed a post card to remind her customers about … [Read more...]
How to Open A Business
June 4, 2020 by
Good Morning , As I was driving home the other day, I noticed from the service road that either a business had reopened or a new business had opened. What caught my attention first from across the street was the big colorful balloon on the roof announcing something about a "bar." I drove in the … [Read more...]
Headline The Most Important Part Of An Ad
May 28, 2020 by
Good Morning I was reading this week's edition of the great Denny Hatch's Marketing Blog "The Science and Art of Creating Wants." (www.dennyhatch.blogspot.com) Hatch wrote about how a great 1977 direct marketing ad, with a couple of very minor additions, would work like "gangbusters" today in … [Read more...]
Getting Your Customer Back In The Door
May 21, 2020 by
Good Morning , Two weeks ago I wrote about the steps you need to take as you start to reopen your business or if your business has been open. These included using all media to announce your hours, capacity, and precautions your business is taking to insure the safety of your customers. Hopefully … [Read more...]
