Good Day Along with a friend, I am developing an email campaign to introduce a service/product to cold prospects (people who have not been contacted before). The other people that we are working with are using a simpler model (basically a one email campaign directing people to an appointment … [Read more...]
Why Your Sales Are Down!
May 19, 2016 by
Good Day I have been rereading Chet Holmes' "The Ultimate Sales Machine." I got to the point in the book where he writes about there being three types of executives and I thought I would share them with you and let you see which one you are. The first type is the "tactical executive," a … [Read more...]
Great Way To Waste Money!
May 12, 2016 by
Good Day I'm at that age where I'm getting invited to dinners from retirement planners. Good dinners, too, at places like Texas Land & Cattle, Pappadeaux's, Jr's Steak & Grill and more. Wow FREE meals for me and my wife. In fact last week I got 2 invitations on the same day; one was … [Read more...]
Referral Systems
April 28, 2016 by
Good Day Last week I wrote about mavens! This week: How do you keep your mavens and everyone else referring customers to you? You will need to set up two systems or programs, one for your mavens and another for those customers who refer one or two customers to you. As you think about … [Read more...]
Mavens/Referrals
April 21, 2016 by
Good Day Mavens! You want lots of mavens! Mavens is the term I and others use to describe the people who refer customers to you. These are not people who would refer one or maybe two customers to you. Mavens are people who will refer lots of people to you all the time. One or two or more a … [Read more...]
Benefit From My Experience
April 7, 2016 by
Good Day While many of you know me as a direct mail guy, lately I've been realizing that what I really enjoy doing is sitting down with business owners, finding out what their problems are and then coming up with and helping them implement a workable solution. For years I have been doing this, … [Read more...]
Getting To Know More About Your Customers
April 7, 2016 by
Good Morning You are able to view past pages of my new book under the tab "My BS" at: www.TheFreedmanCompany.com This week - How to find out more about your customer and why they buy from you. The first thing you must do is build a database of your customers. Include not only name and … [Read more...]
How to Get Leads & Referrals
March 31, 2016 by
Good Day A lot of us go to leads, networking, meetup, BNI, chamber or other groups that business people gather at to get to know one another and maybe get business from. We all hope for some good leads and maybe a great referral, but we don't know how to ask for them. When you attend, have a … [Read more...]
Color helps sales
March 17, 2016 by
Good Day Happy St. Patrick's Day Market Researchers have found that color affects shopping habits: Impulse shoppers respond best to red-orange, black and royal blue. Traditional shoppers respond best to pastels, pink, rose and sky blue. Budget shoppers respond best to pink, teal, … [Read more...]
