Blog | Making Direct Response Marketing Work For You

March 20, 2025

Is the S.M.A.R.T. System For Your Business

February 9, 2012 by Phil Freedman

Last week I told you a little bit about the new system that I have put together for your business. The S.M.A.R.T. System helps businesses reactivate past customers, keep current customers and attract more new customers than you can handle. S.M.A.R.T. stands for Serial Marketing with Automated … [Read more...]

Filed Under: Marketing Tips Tagged With: #1 business problem, Automated, Break through marketing, Business, business problem and solutions, customers, Free marketing tips, growing business, marketing, marketing plan, More customers, Past Customers, post cards, prospects, response, Retention, Ron Popell, Serial, SMART System, thank you cards, touch points

Reach out and Touch Someone The Correct Way

February 2, 2012 by Phil Freedman

I've been asked a number of time how often a business should contact its customers. We're not talking about announcing a sale or such, just general communications. A business can lose anywhere from 20-50% of its customer base each year. Some of the population move every year, undergo a lifestyle … [Read more...]

Filed Under: Marketing Tips Tagged With: #1 business problem, Break through marketing, Business, business problem and solutions, commucating with customers, contacts, customers, email, Free marketing tips, Glazer-Kennedy, marketing, More customers, newsletter, Past Customers, post cards, staying in contact with customers, thank you cards

Why & How Chambers Get You Business

January 26, 2012 by Phil Freedman

I've been a member of a number of chambers of commerce since the early '90s. I have been on the board of directors of one chamber and am now on the board of another. So I know how chambers work. When I started my business in 1994, I had very little money, just over $1,000. One of the things I did … [Read more...]

Filed Under: Marketing Tips Tagged With: #1 business problem, advertisting, Break through marketing, business problem and solutions, chamber of commerce, customers, Free marketing tips, growing business, marketing, Mitt Romey, More customers, sales, small business, word-of-mouth advertising

Just do it, Please

January 19, 2012 by Phil Freedman

It's January, and this is the week that most people give up on their New Year's resolutions. If one of your resolutions was to grow your business through one of only 4 ways to do it (get current customers to buy more often, get customers to spend more per visit, get new customers, and all of these … [Read more...]

Filed Under: Marketing Tips Tagged With: #1 business problem, Break through marketing, business problem and solutions, customers, Free marketing tips, growing business, marketing, marketing plan, More customers, Past Customers, Selling

What You Said

January 12, 2012 by Phil Freedman

Last week I conducted a survey of workshops that I am thinking about presenting this year and I wanted input on subject matter, format and other items. First, let me give you some of the results. Then I'll share why surveys can help your business grow. On subject matter, here's what you … [Read more...]

Filed Under: Marketing Tips Tagged With: #1 business problem, Business, business problem and solutions, communncations, customers, Free marketing tips, growing business, marketing, message, small business, surveys

Merry Christmas to All

December 12, 2011 by Phil Freedman

I hope you enjoy this Have a safe and happy holiday season Phil … [Read more...]

Filed Under: My B.S. Tagged With: Merry Christmas

I’ll Get Round To It, Later, Maybe When…..

December 8, 2011 by Phil Freedman

Some business owners are really busy this time of year, others could go on vacation. But these businesses have one thing in common. Come January 1st, they'll need customers! Now is the time to start planning out next year's marketing. The people who are so busy that they can't think straight … [Read more...]

Filed Under: Marketing Tips Tagged With: #1 business problem, Break through marketing, Business, business problem and solutions, customers, Free marketing tips, growing business, marketing, marketing plan, planning, prospects, word-of-mouth advertising

Need More Customers? Then Go Back, Go Back!

December 1, 2011 by Phil Freedman

We are now in the last month of the year. If you are a retailer, I hope you had a great Black Friday and sales are staying strong. For everyone else, I hope people are still needing you and all your business has not stopped for the next month because "it's the holidays" and all you hear is "we'll … [Read more...]

Filed Under: Marketing Tips Tagged With: #1 business problem, advertisting, back to basics, Break through marketing, business problem and solutions, contacts, customers, Darryl Day, Day Real Estate, direct mail, emails, Free marketing tips, growing business, Markeing, marketing, marketing plan, message, More customers, prospects, sales, small business, thank you cards

A Special Message

November 24, 2011 by Phil Freedman

You might be ready this on Thursday November 24 or a few days later. If you're reading it on the 24th, Then I wish you a happy and safe Thanksgiving. If you reading this after the fact, then I hope you had a great time. I also hope that you will or have taken time out to reflect on what you have … [Read more...]

Filed Under: My B.S. Tagged With: Thanksgiving

Slow or Fast, Most People Do Slow Wrong

November 17, 2011 by Phil Freedman

I was talking to my sales consultant about a marketing proposal for a would-be client, and he told me the same thing that I've heard before. They don't have a lot of money for marketing and they really are trying to build their business by doing referral marketing. The problem is that they are not … [Read more...]

Filed Under: Marketing Tips Tagged With: #1 business problem, advertisting, Break through marketing, Business, business books, business problem and solutions, chamber of commerce, customers, direct mail, Free marketing tips, growing business, marketing, marketing plan, networking, prospects, referral, referral marketing, word-of-mouth advertising