Good Morning When I can, I go to a couple of networking/leads groups; I also go to after hours events. At the networking groups everyone is given 30 seconds to introduce themselves, their business and who would be their ideal customer. The 30 seconds is plenty of time if you know what to say and … [Read more...]
Google 5-Star Reviews
May 25, 2023 by
Good Morning This past Tuesday I heard Tammy Salter, the owner of the Pipeline Road, Hurst, Texas PostNet, talk to the Northeast Chamber networking group and she did an outstanding job! Tammy spoke on taking your business to the next level and had a seven-page handout for people to work. She … [Read more...]
Profile Your Target
May 18, 2023 by
Good Morning I have written about how to develop more effective copy for all your promotional needs. I should have covered this first, but I did not so let me discuss it now. Before you start writing your first word you need to think about who you are writing for. You as the writer need to … [Read more...]
Making Text Easier To Read
May 11, 2023 by
Good Morning In my last tip I wrote about the seven emotional hot buttons you must have in your copy. In this tip I would like to address some basic rules for creating easy-to-read copy. Again, it does not matter if you are writing pay-per-click ads, social media posts, copy for your videos, … [Read more...]
Emotional Copy Triggers
May 4, 2023 by
Good Morning As a business owner who does their own advertising/marketing you have to know how to write copy that sells what you are offering. Yes you do! You are your company's top and maybe only sales/marketing person. This is true even if you hired a company to run/develop your digital … [Read more...]
New Tricks
April 27, 2023 by
Good Morning Last week I went to the Northeast Tarrant Chamber monthly luncheon. An old friend and coach was speaking, whom I hadn't seen in over three years. Christa Trantham was presenting "Hitting Your Business Bullseye by Mastering Business Basics." I had heard the presentation many times, … [Read more...]
Don’t Make It So Hard!
April 20, 2023 by
Good Morning A friend and client called me earlier this week, We had just finished the first of three mailings for his customer. My first question was,"what's wrong?" He told me we did not do anything wrong, BUT.... But what? Had I gone to the customer's web site? No, so I did. I got to … [Read more...]
Spot Removal Guide and Marketing Lessons
April 13, 2023 by
Good Morning I was going to write about the seven emotional hot buttons that make people act that you need in all your copy. But I was at a network lunch earlier this week and picked up a handout that is great. John Larriviere of United Carpet Cleaning Systems, Inc., was the speaker and he … [Read more...]
Dip Marketing
March 30, 2023 by
Good Morning {First Name} We refinanced our home over twelve years ago and it's almost paid for. And as of this moment we have no plans on selling our home or purchasing another. But every three months or so we get a large full color post card from the gentleman who handled the refinancing. We … [Read more...]
Creating Buzz
March 23, 2023 by
Good Morning While in my office I have on a radio station that plays music for background noise. It took a few times hearing a commercial for it to sink in and for me to notice it (Major Marketing Point Here). The next time the commercial came on I paid attention. The company, an air … [Read more...]
