One of my clients sent me an article by Brett Kitchen, who sells insurance and annuities, about his journey using direct mail (post cards) to get a 10.3% response rate. So much for the people who say direct mail does not work. Here is what he found he needed to get a high response rate: 2 key … [Read more...]
How to Avoid the Slow Days After a Vacation
September 8, 2011 by
Last month I took about a week off for a vacation to Quebec. It was great. Like most business owners, I told everyone when I was going to be gone, made sure all my clients got their materials in ahead of time, arranged for orders to be completed and delivered to the post office when needed and then … [Read more...]
Expose Yourself
August 25, 2011 by
Yes, you read the headline correctly. For almost two years now, I have been writing these weekly marketing tips. After talking with a number of people, I was told that these tips would be good in book form. After my 100th weekly tip, I will be starting on that project. But I need some help … [Read more...]
What You Doing?
August 18, 2011 by
We had a short-lived break from the heat. Last week it got down to a chilly 97. Well, back to 100-plus days. Now that school is about to start and people are getting back from vacation, it's time to get out and market your business. You still have about a week or two left to do some planning, but … [Read more...]
