January 11, 2025

It’s Too Hard

I was at the local chapter meeting of GKIC the other night, and the subject of thank-you cards came up. Out of the group that was there, only a few sent out thank-you cards. Those that did, sent them out only once for their new customers, not for every purchase that customer makes. One person … [Read more...]

Digging for Gold in Your Backyard!

Later today I will be manning my booth at the Northeast Tarrant 2011 Business Showcase. The Showcase will run from 10:00 AM to 3:00 PM at the newly renovated Wiley G. Thomas (Birdville ISD) Coliseum at 6108 Broadway, Haltom City. This event is free and open to the public. Why am I telling you … [Read more...]

How Many Do You Get?

What a week last week was. For a change, I took off this last weekend and did some stuff around the house. Now on to this week's tip. I get this once a week, if not more. I'm talking to someone about marketing their business as opposed to advertising. If you want to know the difference, contact … [Read more...]

Key Element of Marketing

 I had a birthday earlier this month and this week I'm celebrating my wedding anniversary plus another anniversary! What am I celebrating? This week marks my 2nd year of writing my weekly marketing tips. I've written almost 100 tips. I would like to thank everyone for all your kind words and … [Read more...]

10.3% Response Rate – Who Says Direct Mail Does Not Work!

One of my clients sent me an article by Brett Kitchen, who sells insurance and annuities, about his journey using direct mail (post cards) to get a 10.3% response rate. So much for the people who say direct mail does not work. Here is what he found he needed to get a high response rate: 2 key … [Read more...]

How to Avoid the Slow Days After a Vacation

Last month I took about a week off for a vacation to Quebec. It was great. Like most business owners, I told everyone when I was going to be gone, made sure all my clients got their materials in ahead of time, arranged for orders to be completed and delivered to the post office when needed and then … [Read more...]