December 23, 2024

I’ll Get Round To It, Later, Maybe When…..

Some business owners are really busy this time of year, others could go on vacation. But these businesses have one thing in common. Come January 1st, they'll need customers! Now is the time to start planning out next year's marketing. The people who are so busy that they can't think straight … [Read more...]

Slow or Fast, Most People Do Slow Wrong

I was talking to my sales consultant about a marketing proposal for a would-be client, and he told me the same thing that I've heard before. They don't have a lot of money for marketing and they really are trying to build their business by doing referral marketing. The problem is that they are not … [Read more...]

It’s Too Hard

I was at the local chapter meeting of GKIC the other night, and the subject of thank-you cards came up. Out of the group that was there, only a few sent out thank-you cards. Those that did, sent them out only once for their new customers, not for every purchase that customer makes. One person … [Read more...]

Digging for Gold in Your Backyard!

Later today I will be manning my booth at the Northeast Tarrant 2011 Business Showcase. The Showcase will run from 10:00 AM to 3:00 PM at the newly renovated Wiley G. Thomas (Birdville ISD) Coliseum at 6108 Broadway, Haltom City. This event is free and open to the public. Why am I telling you … [Read more...]

How Many Do You Get?

What a week last week was. For a change, I took off this last weekend and did some stuff around the house. Now on to this week's tip. I get this once a week, if not more. I'm talking to someone about marketing their business as opposed to advertising. If you want to know the difference, contact … [Read more...]

10.3% Response Rate – Who Says Direct Mail Does Not Work!

One of my clients sent me an article by Brett Kitchen, who sells insurance and annuities, about his journey using direct mail (post cards) to get a 10.3% response rate. So much for the people who say direct mail does not work. Here is what he found he needed to get a high response rate: 2 key … [Read more...]