I got back from 4 days of learning a lot of new cutting-edge marketing, but they also reviewed a lot of old school marketing and sales. We do not have to always use the latest and greatest cutting edge whiz bang thing to get customers to our door. In most cases, going back to the basics and doing … [Read more...]
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Just Wait and We’ll See What Happens… Guess What Happens?
April 26, 2012 by Phil Freedman
Filed Under: Marketing Tips Tagged With: #1 business problem, advertisting, Break through marketing, Business, customers, Dan Kennedy, direct mail, Free marketing tips, GKIC, Glazer-Kennedy, growing business, marketing, marketing budget, marketing plan, More customers
Is It Really a Great Deal
November 10, 2011 by Phil Freedman
I'm back from the GKIC Information Marketing Summit in Atlanta. I learned the latest in marketing information-based products and services. I filled up over 17 pages with notes, plus a notebook full of information from a 5-hour special seminar on game changers presented by Dan Kennedy. You might … [Read more...]
Filed Under: Marketing Tips Tagged With: #1 business problem, advertisting, Break through marketing, business problem and solutions, customers, Dan Kennedy, direct mail, Free marketing tips, GKIC, Glazer-Kennedy, growing business, Markeing, marketing, Offline, online, prospects, response, ROI, Social media
10.3% Response Rate – Who Says Direct Mail Does Not Work!
September 22, 2011 by Phil Freedman
One of my clients sent me an article by Brett Kitchen, who sells insurance and annuities, about his journey using direct mail (post cards) to get a 10.3% response rate. So much for the people who say direct mail does not work. Here is what he found he needed to get a high response rate: 2 key … [Read more...]
Filed Under: Marketing Tips Tagged With: #1 business problem, ads, advertisting, Break through marketing, Brett Kitchen, Business, business problem and solutions, Dan Kennedy, direct mail, features, Free marketing tips, growing business, Headlines, Insurance Mavericks, mailing Lists, marketing, message, response, Robert Collier, ROI, sales
Do Not Waste Your Money Branding
May 5, 2011 by Phil Freedman
I'm back from Dan Kennedy's Super Conference in Chicago, and in the 4 days I was there I learned a lot. I also made plenty of business connections. All this will help you achieve a greater ROI from your marketing if you will let me help you. One of the speakers, Lenny Lieberman, VP at Guthy … [Read more...]
Filed Under: Marketing Tips Tagged With: #1 business problem, advertisting, brand marketing, branding, Break through marketing, Business, business problem and solutions, customers, Dan Kennedy, Free marketing tips, Glazer-Kennedy, growing business, marketing, response, ROI
Glazer-Kennedy Info-Marketing Summit 1st day
November 12, 2010 by Phil Freedman
It the end of the 1st day of the Glazer-Kennedy Insider's Circle Info-Marketing Summit. I am in Baltimore , Inner Harbor area. The summit starts at 8 am and ran until 8:30 in the evening. Dan Kennedy started with a talk title "build it right and they will come" He gave us a basic rundown on the … [Read more...]
Filed Under: Home page Tagged With: Business, Cal Ripken Jr., customers, Dan Kennedy, Free marketing tips, GKIC, Glazer-Kennedy, growing business, Informational products, Markeing, marketing, Mary Ellen Tribby, Social media
