May 2, 2024

Just Wait and We’ll See What Happens… Guess What Happens?

I got back from 4 days of learning a lot of new cutting-edge marketing, but they also reviewed a lot of old school marketing and sales. We do not have to always use the latest and greatest cutting edge whiz bang thing to get customers to our door. In most cases, going back to the basics and doing … [Read more...]

Is It Really a Great Deal

I'm back from the GKIC Information Marketing Summit in Atlanta. I learned the latest in marketing information-based products and services. I filled up over 17 pages with notes, plus a notebook full of information from a 5-hour special seminar on game changers presented by Dan Kennedy. You might … [Read more...]

10.3% Response Rate – Who Says Direct Mail Does Not Work!

One of my clients sent me an article by Brett Kitchen, who sells insurance and annuities, about his journey using direct mail (post cards) to get a 10.3% response rate. So much for the people who say direct mail does not work. Here is what he found he needed to get a high response rate: 2 key … [Read more...]

Do Not Waste Your Money Branding

I'm back from Dan Kennedy's Super Conference in Chicago, and in the 4 days I was there I learned a lot. I also made plenty of business connections. All this will help you achieve a greater ROI from your marketing if you will let me help you. One of the speakers, Lenny Lieberman, VP at Guthy … [Read more...]

Glazer-Kennedy Info-Marketing Summit 1st day

It the end of the 1st day of the Glazer-Kennedy Insider's Circle Info-Marketing Summit. I am in Baltimore , Inner Harbor area. The summit starts at 8 am  and ran until 8:30 in the evening.  Dan Kennedy started with a talk title "build it right and they will come" He gave us a basic rundown on the … [Read more...]