Good Day I hope everyone had a good 4th of July. Sometimes marketing and ad campaigns don't work and you get zero response. Some might think that's a failure, but in fact it is not. Good news: All marketing is testing; you are always trying to do better than your last ad. When you get no … [Read more...]
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Failure
July 6, 2017 by Phil Freedman
Filed Under: Marketing Tips Tagged With: ads, advertisting, contacts, customers, direct mail, emails, Free marketing tips, marketing, message, post cards, response, Social media
Be More Than The Expert
September 22, 2016 by Phil Freedman
Good Day People want to do business with the expert or authority. You want to be that person! WHY? One reason is that once you are considered the authority by the customer, the price objection goes away. Another is that you can make good suggestions that they will listen to and might do. I know … [Read more...]
Filed Under: Marketing Tips Tagged With: business books, Informational products, marketing, message, More customers, prospects, ROI
Better Mouse Trap and Tell The World
May 21, 2015 by Phil Freedman
Good Morning Last week I wrote about opportunities to gain and had a quiz about how many there were. Chuck Lanham Sr. was the winner of a Starbucks or Subway gift card. Chuck, please let me know which one you want. His answer was 50. The electrician has 50 homes to sell to. The correct answer … [Read more...]
Filed Under: Marketing Tips Tagged With: advertisting, customers, growing business, message, More customers, prospects
Chapter 2 You’re Wasting Money By Not knowing Your Customer
February 5, 2015 by Phil Freedman
Good Morning You are able to view past pages of my new book under the tab "My BS" at: www.TheFreedmanCompany.com Most businesses have no idea who their customer is or why the customer does business with them. The owner will assume they know as much as they need to know and go on from … [Read more...]
Filed Under: My B.S. Tagged With: business books, customers, growing business, marketing, message, More customers
Developing a better sales message
January 23, 2014 by Phil Freedman
Good Morning Last week I wrote that you need to develop a profile or avatar of your best customer and multiply them. This week: your advertising message to these customers. When most businesses buy ads, they will let the person who's selling the ad and their graphics staff put together the ad. … [Read more...]
Filed Under: Marketing Tips Tagged With: #1 business problem, Break through marketing, business problem and solutions, contacts, customers, Free marketing tips, growing business, marketing, message, More customers, Past Customers, post cards, sales
What You Said
January 12, 2012 by Phil Freedman
Last week I conducted a survey of workshops that I am thinking about presenting this year and I wanted input on subject matter, format and other items. First, let me give you some of the results. Then I'll share why surveys can help your business grow. On subject matter, here's what you … [Read more...]
Filed Under: Marketing Tips Tagged With: #1 business problem, Business, business problem and solutions, communncations, customers, Free marketing tips, growing business, marketing, message, small business, surveys
