December 4, 2024

Need More Customers? Then Go Back, Go Back!

We are now in the last month of the year. If you are a retailer, I hope you had a great Black Friday and sales are staying strong. For everyone else, I hope people are still needing you and all your business has not stopped for the next month because "it's the holidays" and all you hear is "we'll … [Read more...]

10.3% Response Rate – Who Says Direct Mail Does Not Work!

One of my clients sent me an article by Brett Kitchen, who sells insurance and annuities, about his journey using direct mail (post cards) to get a 10.3% response rate. So much for the people who say direct mail does not work. Here is what he found he needed to get a high response rate: 2 key … [Read more...]

It Didn’t Work, NOW What?

You have spent your hard-earned money on a marketing campaign and you got very few results or no results. You're mad, you wasted your money and will never try that media or any marketing again, right? Once you calm down, you need to see what went wrong. Think of marketing your business like … [Read more...]