January 12, 2025

When Things Don’t Work Out

Good Morning Sometimes things don't go according to plan. Most of the time I plan for the worst and hope for the best before the event, sometimes during. Then there are times when you have to come up with a whole new plan. This was the case recently. The pizza shop had a booth at 4fest … [Read more...]

Best Use Of Your Marketing Dollars

With all the methods of communicating with your customers and prospects out there today, let me remind you why mail (snail mail) is your best choice and worth the expense. There is less competition in your mailbox for your attention. People and most businesses are using Facebook, Linked-In, … [Read more...]

Make money while on vacation (Not MLM)

Good Morning The weeks of Memorial Day and 4th of July are some of the biggest vacation weeks of the year. So what does that have to do with marketing one's business? This is the time of year some businesses slow down, because key decision makers are on vacation.You know how it is; the week … [Read more...]

Better Mouse Trap and Tell The World

Good Morning Last week I wrote about opportunities to gain and had a quiz about how many there were. Chuck Lanham Sr. was the winner of a Starbucks or Subway gift card. Chuck, please let me know which one you want. His answer was 50. The electrician has 50 homes to sell to. The correct answer … [Read more...]

Swipe Files, Why You Should Have One or More

Good Morning When talking with new clients about what they want as far as advertising/marketing their business, I ask if they have examples of what they like. In most cases I get a no or a hmm, or what are you talking about? I tell them that they should have a swipe file of things they like … [Read more...]

Cold Calling, Why You Do It.

Good Morning No one really likes doing cold calling, whether in person (door knocking) or on the phone (dialing for dollars). OK, I have met a few people over the past 20 years who like it, but I'll write about them at a later date. So, why do most business people and their sales staff do … [Read more...]