May 20, 2024

Bomb or Rifle?

Good Day Last week I wrote about making a sale to get a customer or getting a customer to make a sale. This week let's take a step back and address how to get that customer. We know that to get the customer to take action, you need the right message using the correct media and going to the … [Read more...]

Know, Like & Trust

Good Day Have you ever gotten multiple emails or phone calls from a business and they hound you to do business with them. They might tell you they have the lowest prices, the best customer service. If they sent me information I might keep it, but I might not. Now the business person I meet … [Read more...]

No Money For Android

Good Day Come by the HEB Chamber Expo this Friday from 10-3 at the Hurst Conference Center, say hello, have some chocolate, enter my drawing and learn how to receive the Amazing Email Marketing Calendar that shows you the best days of the month and times to send out your emails. ***** I saw a … [Read more...]

Get More Customers

I have a client who goes after people who want to buy now. He doesn't want to go after anyone who's not ready yet. To be fair, his pool of customers is very large and he only needs a few new customers per month. He can be picky. Not everyone is so lucky. The late Chet Holmes, the national … [Read more...]

Multiple Pillars of Advertising

Good Morning I was talking to someone the other day and was explaining about having more than one method of advertising their business. A lot of people will find one media that they either like or is the current hot one or maybe it really brings in paying customers. Then something happens, and it … [Read more...]

Get Cheap Money

Good Morning I got a letter in the mail a few days ago asking me to come back. I was a customer of a service we used at home and discontinued a few years ago. They offered us a very low price for the first 12 months of service. They will also give us a $100 VISA gift card. Wow! Then I got a post … [Read more...]