May 6, 2024

Impress Your Customers

Good Morning   Here is a very easy way to impress your customers, especially your new ones. Send them a handwritten thank you note by U.S. mail. I know a lot of you would want to send it by email because it's easier. Yes, it is, but it's cold, impersonal, very easy to overlook and not appreciated … [Read more...]

What Else I Can Do To Get Referrals? Do You Really Want Them?

 Last week I wrote about ways to get more referrals. Here are some more ways to get more customers each month. Here is an easy one. Tell people what you want! Don't ask them to just give you a referral, tell them exactly what kind of referral you need and what they must do to get it to you.  You … [Read more...]

Thank You

I just wanted to take a moment to say thank you to everyone who reads these tips each week. If you are one of the people who email me or come up to me and tell me how much you enjoy and learned from these tips and I did not thank you then and there, I apologize for not thanking you. Please, I … [Read more...]

Is the S.M.A.R.T. System For Your Business

Last week I told you a little bit about the new system that I have put together for your business. The S.M.A.R.T. System helps businesses reactivate past customers, keep current customers and attract more new customers than you can handle. S.M.A.R.T. stands for Serial Marketing with Automated … [Read more...]

Reach out and Touch Someone The Correct Way

 I've been asked a number of time how often a business should contact its customers. We're not talking about announcing a sale or such, just general communications.  A business can lose anywhere from 20-50% of its customer base each year. Some of the population move every year, undergo a lifestyle … [Read more...]

Need More Customers? Then Go Back, Go Back!

We are now in the last month of the year. If you are a retailer, I hope you had a great Black Friday and sales are staying strong. For everyone else, I hope people are still needing you and all your business has not stopped for the next month because "it's the holidays" and all you hear is "we'll … [Read more...]