Good Morning I get these late Friday afternoon phone calls sometimes: Caller wants to mail out some postcards to a list they have. In most cases they have no idea what size or how many they want to send out; they are just price shopping. By asking a few questions I'm able to give them a price … [Read more...]
Your Feedback Please
July 27, 2023 by Leave a Comment
Good Morning I need your help in the way of feedback. I was having one of those talks with my wife. Not the "what's for dinner" talk but the one about what I like to do. What I like to do is help people by solving their problems. The problems I'm good at solving are marketing/promoting … [Read more...]
Top Of Marketing
July 13, 2023 by Leave a Comment
Good Morning I hope that everyone in the U.S. had a Great 4th of July Holiday! I was at a networking lunch where the spotlight speaker Shanda Kohtz of Good Water Good Life did not talk about her business but instead talked about tangible touches. Tangible touches are physical things that you … [Read more...]
Three Types Of Customer
June 22, 2023 by Leave a Comment
Good Morning I'm one of those old-fashioned type people, I like reading a newspaper. The paper kind. On Sundays, I pick up the local paper and I read it. During the week I read multiple ones online plus other news sources. What I noticed in the local paper was an ad from their parent company … [Read more...]
Prospecting, Fine-Dining or Buffet?
June 15, 2023 by Leave a Comment
Good Morning Tuesday, June 13, was the HEB Chamber of Commerce 2023 EXPO at the Hurst Conference Center, and as you know I had a booth This year I was more selective about who I talked to. In years past I tried to talk to everyone whether they would be a good customer or not (mostly not). I was … [Read more...]
HEB Chamber EXPO
June 8, 2023 by Leave a Comment
Good Morning {First Name} This coming Tuesday, June 13, from 2:30 p.m. to 6:30 p.m. at the Hurst Conference Center, I will have a booth at the HEB Chamber of Commerce 2023 EXPO. This would be a good opportunity for you to meet and talk to other businesses that might help you, enjoy food samples … [Read more...]
Developing an Elevator Speech
June 1, 2023 by Leave a Comment
Good Morning When I can, I go to a couple of networking/leads groups; I also go to after hours events. At the networking groups everyone is given 30 seconds to introduce themselves, their business and who would be their ideal customer. The 30 seconds is plenty of time if you know what to say and … [Read more...]
Google 5-Star Reviews
May 25, 2023 by Leave a Comment
Good Morning This past Tuesday I heard Tammy Salter, the owner of the Pipeline Road, Hurst, Texas PostNet, talk to the Northeast Chamber networking group and she did an outstanding job! Tammy spoke on taking your business to the next level and had a seven-page handout for people to work. She … [Read more...]
Profile Your Target
May 18, 2023 by Leave a Comment
Good Morning I have written about how to develop more effective copy for all your promotional needs. I should have covered this first, but I did not so let me discuss it now. Before you start writing your first word you need to think about who you are writing for. You as the writer need to … [Read more...]
Making Text Easier To Read
May 11, 2023 by Leave a Comment
Good Morning In my last tip I wrote about the seven emotional hot buttons you must have in your copy. In this tip I would like to address some basic rules for creating easy-to-read copy. Again, it does not matter if you are writing pay-per-click ads, social media posts, copy for your videos, … [Read more...]
