Good Day First off, I got another letter; I think this is #6. Should I wait until I get 10 letters or call them now? Let me know what you think. I was doing some spring cleaning at the office trying to make room for envelopes for one of my clients, when I found some very special express … [Read more...]
Friendly Touch
March 8, 2018 by
Good Day This Sunday (2 am) is when you turn your clocks forward by one hour and lose some sleep, or you can do what most do and set it when you go to sleep and sleep in an extra hour. I've heard all the arguments about daylight saving time and this week's tip is not about whether you like it … [Read more...]
Phone Use
February 22, 2018 by
Good Day Before I get to this week's marketing tip, I thought I would let you know I got another letter the other day from my friend. Now I have 5 letters; I wonder how many more I'll get. As a child I spent many years in speech therapy classes (my public school offered them). One of the … [Read more...]
Missing Skimmers, Lost Sales
February 15, 2018 by
Good Day Two weeks ago I wrote about a letter I got and some of the mistakes the letter writers made. I am sure you get many sales letters, so you know very few have a second read through. When writing these letter you have to use methods designed for the skimmer, the person who just looks … [Read more...]
Wasting Money Foolishly
February 14, 2018 by
Good Day I usually do not name people or companies in these tips, but this week I will. Around December 27, I got a very cute and interesting sales letter from Kelly Peterson of Bruce Lowrie Chevrolet in Fort Worth. It was a form letter, but it was in a very nice handwritten font on what … [Read more...]
