advertisting | Making Direct Response Marketing Work For You - Part 18

June 10, 2025

Key Element of Marketing

September 29, 2011 by Phil Freedman

I had a birthday earlier this month and this week I'm celebrating my wedding anniversary plus another anniversary! What am I celebrating? This week marks my 2nd year of writing my weekly marketing tips. I've written almost 100 tips. I would like to thank everyone for all your kind words and … [Read more...]

Filed Under: Marketing Tips Tagged With: #1 business problem, advertisting, Break through marketing, business problem and solutions, customers, Free marketing tips, marketing, marketing plan, planning my marketing, response, results, word-of-mouth advertising

10.3% Response Rate – Who Says Direct Mail Does Not Work!

September 22, 2011 by Phil Freedman

One of my clients sent me an article by Brett Kitchen, who sells insurance and annuities, about his journey using direct mail (post cards) to get a 10.3% response rate. So much for the people who say direct mail does not work. Here is what he found he needed to get a high response rate: 2 key … [Read more...]

Filed Under: Marketing Tips Tagged With: #1 business problem, ads, advertisting, Break through marketing, Brett Kitchen, Business, business problem and solutions, Dan Kennedy, direct mail, features, Free marketing tips, growing business, Headlines, Insurance Mavericks, mailing Lists, marketing, message, response, Robert Collier, ROI, sales

Sorry

September 15, 2011 by Phil Freedman

As some of you know, I write these tips the night before .(Wednesday) and they are sent out or post on my blog Thursday morning. This Wednesday (today) is my birthday so I'm taking the day off from writing my tip. Sorry, I hope you can forgive me. I am now offering monthly consulting for people … [Read more...]

Filed Under: Marketing Tips Tagged With: #1 business problem, advertisting, Business, business problem and solutions, consulting, Free marketing tips, growing business, marketing, moving to the next level, response, ROI

How to Avoid the Slow Days After a Vacation

September 8, 2011 by Phil Freedman

Last month I took about a week off for a vacation to Quebec. It was great. Like most business owners, I told everyone when I was going to be gone, made sure all my clients got their materials in ahead of time, arranged for orders to be completed and delivered to the post office when needed and then … [Read more...]

Filed Under: Marketing Tips Tagged With: #1 business problem, advertisting, Break through marketing, business problem and solutions, customers, days Off, direct mail, Free marketing tips, growing business, marketing, No Sales, prospects, response, ROI, sales, Slow Sales, Vacations

It Didn’t Work, NOW What?

September 1, 2011 by Phil Freedman

You have spent your hard-earned money on a marketing campaign and you got very few results or no results. You're mad, you wasted your money and will never try that media or any marketing again, right? Once you calm down, you need to see what went wrong. Think of marketing your business like … [Read more...]

Filed Under: Marketing Tips Tagged With: #1 business problem, advertisting, Break through marketing, Business, business problem and solutions, customers, Free marketing tips, growing business, learning to drive, lists, marketing, media, message, prospects, response, ROI, what went wrong

Expose Yourself

August 25, 2011 by Phil Freedman

Yes, you read the headline correctly. For almost two years now, I have been writing these weekly marketing tips. After talking with a number of people, I was told that these tips would be good in book form. After my 100th weekly tip, I will be starting on that project. But I need some help … [Read more...]

Filed Under: Marketing Tips Tagged With: #1 business problem, advertisting, Break through marketing, Business, business books, business problem and solutions, customers, Free marketing tips, free publicity, growing business, marketing, sales, word-of-mouth advertising