Good Morning I've been getting mail with the correct company and address but with someone else's name on it. I thought it would make a great weekly tip until I talked to a friend who also owns a business and who is also getting letters wrongly addressed. Even Charter Communications, from whom I … [Read more...]
Customer goodwill and list cleaning
June 25, 2015 by
Good Morning Have you ever wondered if you're wasting money with a customer list that is not up to date with people's correct address? Here is an easy way to make sure you have their correct address and as an added benefit create goodwill. Send out thank-you notes or letters to your list … [Read more...]
Waste your money doing it once!
April 16, 2015 by
Good Morning Years ago when I was working for a radio station selling commercial time, I and everyone else sold our clients a schedule of commercials. Only on very rare occasions did you sell just one 30-second commercial. While watching television I see the same commercial over and over. … [Read more...]
What The Post Office and Printers Will Keep From You So You’ll Waste Money
November 20, 2014 by
Good Morning Contact First Name A client sent me an email asking about the post office's Every Door Direct Mail program (EDDM). Someone told them about it and they wanted my opinion about it. Before I tell you what I said, some basic background about the client: They sell a product to a very … [Read more...]
One Way to Stop Lost Sales
September 25, 2014 by
Have any of your customers or prospects ever said to you, "I didn't know you did that?" This is usually said after you have found out that they used someone else for a service you do. Don't you just love it? I guess you never want to turn to them and say very loudly, "Of course I can do that, what … [Read more...]
