Good Morning Sometimes things don't go according to plan. Most of the time I plan for the worst and hope for the best before the event, sometimes during. Then there are times when you have to come up with a whole new plan. This was the case recently. The pizza shop had a booth at 4fest … [Read more...]
Make money while on vacation (Not MLM)
May 28, 2015 by
Good Morning The weeks of Memorial Day and 4th of July are some of the biggest vacation weeks of the year. So what does that have to do with marketing one's business? This is the time of year some businesses slow down, because key decision makers are on vacation.You know how it is; the week … [Read more...]
Always Be Looking For Business Opportunities
May 14, 2015 by
Good Morning Half the lights in my house have been going on and off. We called the electric company to check the lines and meters. They found nothing wrong, but they narrowed the problem to either the meter box or the breaker box (so, my problem). I called out an electrician that I got through … [Read more...]
What The Post Office and Printers Will Keep From You So You’ll Waste Money
November 20, 2014 by
Good Morning Contact First Name A client sent me an email asking about the post office's Every Door Direct Mail program (EDDM). Someone told them about it and they wanted my opinion about it. Before I tell you what I said, some basic background about the client: They sell a product to a very … [Read more...]
Your Crisis Is Not Mine!
August 7, 2014 by
Good Morning Contact First Name The other day a client forwarded me an email from their printer explaining that they had some problems and that they would be delayed in getting the materials for my client's mailing to me on time. This was a first! My client (who's a great client) also did … [Read more...]
Money Mailers Ads How To Make Them Better
June 12, 2014 by
First Name Wednesday I got a Money Mailer (registered trademark) envelope in the mail. I opened it and went through it. What I found was that not every business (22) used both side of the paper to get their message across (33 did). I have a feeling that the 22 could not justify the expense vs. … [Read more...]
